What is termed as 'business continuity planning'?

Business continuity planning refers to the comprehensive strategy an organization develops to ensure that it can continue operations during and after a significant disruptive event. This could include natural disasters, cyberattacks, or other threats that can lead to the interruption of critical business functions.

The primary focus of business continuity planning is on recovery and maintaining essential services despite adverse conditions. This involves identifying potential risks, assessing their impact, and creating protocols to minimize disruptions and expedite recovery processes. An effective plan includes strategies for communication, resource allocation, and operational adjustments, helping organizations return to normal as swiftly as possible.

In contrast, the other options primarily deal with different aspects of business operations that do not directly relate to the need for resilience and recovery in the face of disruption. Creating financial reports is a routine activity focused on accounting, ensuring effectiveness in sales relates to business performance, and hiring new employees concerns workforce management, all of which do not encompass the overarching goal of maintaining operations during crises that defines business continuity planning.